Salesforce

It's been a big year for the Salesforce ecosystem. Between the incredible features in the Spring '23, Summer '23, and Winter '24 releases, the largest AI event of the year, and many announcements in between, the Salesforce ecosystem is an exciting place to be right now as a customer and a partner. And we couldn't...

Artificial Intelligence (AI), more specifically generative AI, is all the buzz and certainly was at Dreamforce this year, dubbed “the largest AI event of the year.” And Salesforce is no stranger to the AI space. For almost a decade, predictive analytics via Salesforce’s Einstein products provide users with productivity tools, custom recommendations, insights, and...

Summer is not officially over yet, but luckily, those of us in the Salesforce ecosystem do not have to wait another moment for the Winter ‘24 release. With enhancements to existing tools, community ideas delivered, exciting new features, and more, there’s no better way to close out the year. What's a release? Salesforce periodically...

With a growing host of digital and other communication channels available to facilitate interactions between sales reps and prospects, sales engagement platforms are becoming more critical to support successful sales teams. Whether it’s choosing the right channel to use for the right prospect at the right time, knowing when the next interaction should occur,...

Salesforce OmniStudio is a suite of tools enabling quick and easy configuration of seamless, feature-rich, branded, industry-specific user experiences without code. For those familiar with Salesforce configuration, this may sound like flow and other existing tools Salesforce provides. And the concepts are similar, but OmniStudio includes user interface and styling capabilities typically only achievable...