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Salesforce

What Is a Salesforce Admin?

April 15, 2021 in
If your business uses Salesforce, you can reap major benefits. The popular customer relationship management (CRM) software provides tools to help businesses improve their operations, targeting sectors from marketing analytics to pricing and task management. Without deep knowledge of Salesforce, however, companies can struggle to get the most out of the platform. Salesforce offers...
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Technology Change: 5 Costly Mistakes Orgs Make (and how to avoid them)

April 12, 2021 in
Author: Leah Crawford Editor: Rachel Bryars If you are like most modern professionals, you have probably experienced some form of new technology roll-out in your organization. The pace of today’s technological advancements has companies digitizing, migrating, and automating more than ever before. Every element of business operations can be digitized with software, and many...
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What Is Salesforce CPQ?

April 1, 2021 in
Salesforce is a popular customer relationship management (CRM) software that is used by hundreds of thousands of businesses around the world. This solution provides a suite of customizable, configurable tools to help organizations track metrics, drive decision making, and facilitate digital transformations. One such tool is known as Salesforce CPQ, or Configure, Price, Quote...
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What Is the Difference Between Salesforce Lightning and Classic?

March 15, 2021 in
In 2016, Salesforce unveiled an update to its customer relationship management (CRM) solution: Salesforce Lightning. This alternative to Salesforce Classic promises a new and improved interface, additional features, and a more user-friendly interface. While many businesses are migrating to Salesforce Lightning, others are choosing to stay with Salesforce Classic due to their familiarity with...
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Simple Salesforce Tools that Amplify Change Management

March 9, 2021 in
When it comes to implementing a new technology, a new process, or taking on any type of organizational change, understanding how to make and sustain that change successfully is crucial. Too often, organizations focus on milestones such as go-live day for a new technology, and not enough on how to sustain the change and...
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