General

With a growing host of digital and other communication channels available to facilitate interactions between sales reps and prospects, sales engagement platforms are becoming more critical to support successful sales teams. Whether it’s choosing the right channel to use for the right prospect at the right time, knowing when the next interaction should occur,...

Salesforce OmniStudio is a suite of tools enabling quick and easy configuration of seamless, feature-rich, branded, industry-specific user experiences without code. For those familiar with Salesforce configuration, this may sound like flow and other existing tools Salesforce provides. And the concepts are similar, but OmniStudio includes user interface and styling capabilities typically only achievable...

According to the 2022 Salesforce Connected Government Report, 60% of people say that governments need to modernize how they deliver services to constituents. By modernizing inefficient legacy systems, state, local, and federal agencies can build thriving communities, deliver the best possible services to constituents, and support citizen engagement. But when it comes to improving...

Contributors: Katie Levy, Michele O'Brien, and Rachel Bryars “Wait, did anyone tell us this was coming?”  “I know we just implemented Salesforce, but I have no idea where to go to get help.”  “Why are we doing this, again?”  “We’ve been using this tool for a while, but leadership doesn’t seem invested, so I’m...

HigherEchelon Contributors: Michele O'Brien, Salesforce Consultant and Stephanie Maenza, Jr. Business Analyst Calling All Sales & Marketing Teams (Plus Salesforce and Pardot Admins): You are 15 Minutes Away from Successfully Subscribing Your Salesforce Contacts to Your Email Lists. Follow the Easy Steps Below.   *Note: Pardot is now called Marketing Cloud Account Engagement. Read...