Blog Archives

In 2019, Salesforce acquired Tableau Software, an American interactive data visualization software company. Tableau’s platform is designed to shape raw data into an easy-to-understand format. By using Tableau, even non-technical users are able to build comprehensive worksheets and dashboards. The system uses real-time data to provide accurate, reliable reporting. In carrying out this acquisition,...

Salesforce is a leading Customer Relationship Management (CRM) system that allows you to efficiently coordinate your marketing, commerce, sales, IT, and service teams. By uniting your efforts, Salesforce allows you to most effectively support your customers and their diverse needs. If you’re wondering whether Salesforce is the right fit for your business, I’ve put...

Salesforce Lightning is the next generation of the Salesforce user experience. This new tool can help organizations enhance productivity, increase conversions, and streamline internal processes on the customer relationship management (CRM) solution. For a business to leverage the full power of the Salesforce platform, it is important to understand the most important features of...

There are many technologies available for marketing professionals and other business stakeholders to streamline operates and strengthen their company’s offerings. Salesforce Marketing Cloud is one of these tools—this application is Salesforce’s platform for marketing automation and customer engagement. Using this software-as-a-service (SaaS) application can help businesses accelerate conversion rates and execute winning marketing campaigns....

Lead management is one of the most valuable Salesforce skills that a team can learn. Good lead organization and tailored communications can promote greater alignment between sales and marketing teams, helping close deals and foster strong customer relationships. Improving your lead management skills can boost your conversion rates and enhance satisfaction scores. The following...