Blog Archives

For many businesses, remote and hybrid work is becoming increasingly crucial for business continuity. The COVID-19 pandemic has accelerated the need for digital transformation and connectivity, and organizations around the world are searching for flexible tools for remote collaboration.  Salesforce Anywhere is one solution that can help teams everywhere collaborate on projects. If your...

The medical industry requires secure, sophisticated, and comprehensive digital solutions. When supporting patients, connectivity and flexibility is key, but many healthcare providers struggle to find software that is both compliant and agile.  In 2021, Salesforce released Health Cloud 2.0, an integrated suite of solutions designed to help businesses and government agencies in the healthcare...

Retail businesses need to operate many sectors. From inventory and brick-and-mortar sales to marketing and e-commerce, it can be difficult to manage retail businesses without an integrated industry solution. The Salesforce Consumer Goods Cloud is an exciting offering in Salesforce’s suite of business software. The company built the Salesforce Consumer Goods Cloud specifically to...

Edited by: Katie Levy, Lead Salesforce Consultant, HigherEchelon, Inc. Many companies track and retain information about customers. But what about using that data to get to know customers, to tell a story, even to understand where customers interact with your brand? The better your customer relationship management (CRM) tools are, the deeper your understanding...

Forward-thinking businesses are always looking for ways to improve their sales processes. Sales growth is key to organizational success, but manual and inconsistent processes can harm customer relationships. With the right sales tools, however, representatives have the resources they need to succeed. Many organizations use Salesforce Sales Cloud, a popular customer relationship management (CRM)...