2021

Edited by: Katie Levy, Lead Salesforce Consultant, HigherEchelon, Inc. Many companies track and retain information about customers. But what about using that data to get to know customers, to tell a story, even to understand where customers interact with your brand? The better your customer relationship management (CRM) tools are, the deeper your understanding...

Forward-thinking businesses are always looking for ways to improve their sales processes. Sales growth is key to organizational success, but manual and inconsistent processes can harm customer relationships. With the right sales tools, however, representatives have the resources they need to succeed. Many organizations use Salesforce Sales Cloud, a popular customer relationship management (CRM)...

HigherEchelon Salesforce Business Analyst and Army Veteran Geralyn Hall recently appeared on Fox News to discuss her journey into a technology career via the U.S. Chamber of Commerce's 'Hiring Our Heroes' fellowship program. WATCH THE INTERVIEW: Hall appeared alongside 'Hiring Our Heroes' President Eric Eversole to discuss the program's impact on veterans and veteran spouses....

 Yulista Holding, LLC is an Alaskan Native Corporation headquartered in Huntsville, Ala. that primarily serves Government clients through services and support in Aviation, Ground, Logistics, Training, and Base Operations/Maintenance. HigherEchelon serves as a trusted partner to help Yulista achieve their mission, vision and values by addressing Human Capital and Technology challenges and optimizing...

In 2019, Salesforce acquired Tableau Software, an American interactive data visualization software company. Tableau’s platform is designed to shape raw data into an easy-to-understand format. By using Tableau, even non-technical users are able to build comprehensive worksheets and dashboards. The system uses real-time data to provide accurate, reliable reporting. In carrying out this acquisition,...